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The Honest Dog began in July 1996 under the original name of LaunderDog. The founder and owner, Pamela, likes to say that she traded in her four wheels for four paws when she ended her corporate job at Mercedes-Benz of North America to launch her pet products and services business.

LaunderDog, now The Honest Dog, has been Sacramento’s longest continuously running locally owned self-service dog wash, quality pet products store and grooming shop. Our new location at 3032 Arden Way provides improved access, parking and an interior floor plan ideal for finding the right products for your pets. Some long-time Sacramentans might recall that this location was the old SELIX Formal Wear location (ven our electrician for our relocation said that he rented the tuxes for his wedding back in 1981!)

When we began in 1996, dollars spent in the pet industry were around $20 Billion annually; now the industry hovers at around $60 Billion. “It’s been great to see that what I thought would happen with baby boomers and their pets has raised the standards and increased the number of great pet foods and solution-based products,” says Pamela. We are a full-line dog & cat store dedicated to serving our local community and providing for the well-being of beloved pets.